Worked on the creative pitch and key designs.
Executive Creative Director: PJ Richardson
Art direction / design: Yoojin Seol
Created at Laundry.
Headspace aimed to introduce additional playful animations for their young users with more sophisticated, expressive, and illustrative characters with a lush environment.
To tell a simple but insightful story: when we focus on others’ happiness, we find our own. Happiness is elusive in the way a cat can be elusive.