Yoojin Seol
associate director designing and illustrating for
Motion
This was one of the first projects at Laundry that I had ownership from crafting a winning pitch, to storyboarding, designing, and seeing the animation come to life.
Executive Creative Director: Tony Liu, PJ Richardson
Art Director & Designer: Yoojin Seol
Animator: Yongmin Park
Programs: Photoshop, After Effects
Created at Laundry
How might we create an eye-catching social animations that shows Honda Sensing safety features that’s engaging to the whole family?
Perhaps it’s about a family’s roadtrip on their Honda Accord through a whimsical storybook world that’s both imaginative and informative. They safely encounter obstacles that shows Honda Sensing features. Through an illustrated world, the Honda Accord could pop out without feeling out of place.
Leave the danger to the storybooks.
This animation was designed for Instagram stories, so the composition is intentionally center-focused.