Yoojin Seol
Art director designing and illustrating for
Motion
I worked with the creative director and client to explore two brand directions for Linkedin. I lead and worked with the design and animation team to craft the visual and motion look & feel and have it come to life.
Produced at Laundry
Executive Creative Director: Tony Liu
Producers: Chris Engle, Cole Winokur
Art Director: Yoojin Seol
Designers: Alejandra Lan, Carla Dasso, Yoojin Seol
Animators: Tina Chen, Simon Ainge
How could LinkedIn reach the younger audience to promote their mobile app?
To a younger demographic entering the workforce, LinkedIn wanted to explore a fresh design and motion style that’s differentiated from their previous brand perception.
Our team explored dynamic and bold styles that could be engaging and relevant to a trendier audience and make the job searching experience exciting, effortless, and personal.