Yoojin Seol
Multi-disciplinary creative illustrating & designing for Brand
I worked on world design, general concept, and character designs.
I designed the characters in 2D, and worked with Krista who modeled these characters. Then I textured the characters in 3D and posed them and created the scene around them.
Executive Creative Director: PJ Richardson
Art direction & design: Yoojin Seol
3D Modeling & Rigging: Krista Albert
Created at Laundry.
Messenger rolled out with a feature to change the background in video calls through AR!
We loved the brand team’s vision of creating a series of backgrounds revolving characters with a unique ownable style. It was a blast creating our cast of teens based on Messenger's colorful brand colors.
Behind the scenes sketches!
Throughout the process, we gave each character a personality, interests, and dreams.It made the process more grounded and intentional, asking ourselves questions like, what would Ella’s “best day ever be?”. How would Dina design her town?
We tried to make them as colorful as Messenger’s color spectrum.