Yoojin Seol
Art director designing and illustrating for
Motion
I worked on concept and brand strategy, communicated between stakeholders at Messenger, Messenger Kids, and the production studio, BUCK.
Programs: C4D, Redshift, Figma, Meta Keyframes, Illustrator, Photoshop
Creative Director: Sean Daughtery
Art Director: Yoojin Seol, Eliza Reisfeld
Production Studio: BUCK
Animation: Chris Slowick, David Pocull, Jerry Liu
Created at Meta with the Messenger Team
Messenger Kids is a messaging and video chat app designed for kids to connect with their friends and family in a safe, parent-controlled environment.
Our goal is to empower kids to connect through safe communication, creative expression, and play!
Download Messenger Kids
messengerkids.com
Before the rebrand
Messenger Kids first looked cute, colorful, and playful.
While it had its charm for younger kids, Facebook’s main goals for the rebrand were to:
- Evolve the brand look to be cool to kids 6-12
- Resonate with kids as well as parents & guardians
- Make Messenger Kids feel like it belongs with Messenger
The Recess Rebrand
Our target audiences were kids 6-12 and their parents and guardians, which presented a unique design challenge.
For kids, we wanted to visually show possibilities and features in a fun and inspiring way. Young kids are still developing reading comprehension, so visuals needed to easily communicate the idea to kids.
Kids experience Messenger Kids through games, video chats, with creative tools like stickers, drawing, and camera AR effects offer fun ways for kids to express themselves and communicate.
For the app store
For parents - onboarding
For kids - safety, kindness, privacy
Sticker pack
Tutorial Prompts
Various triggers for in-camera AR games:
Tap, Two-player game, move around your screen, rotate your screen, open your mouth
For kids - customize your app
Tap, Two-player game, move around your screen, rotate your screen, open your mouth
For kids - customize your app
For kids - conversation starter games
Brand Character Pitch
Who would Messenger Kids be when they’re personified?Perhaps the kid user’s best friend. 💚
Thus, the idea for our brand character, Delightful Dwight was born!
Giving kids the option to choose their best friend. (2D character illustrations are by Eliza Reisfeld)
Dwight can make boring loading screens fun and helpful.
Please click to advance the frame.