Yoojin Seol
Multi-disciplinary creative illustrating & designing for Brand
Concept, Storyboard, Design, Animation
With the creative director, I worked on the initial concept and pitch. After we won the pitch, I storyboarded and illustrated the visual look. Our talented animation team brought it to life together.
Executive Creative Director: PJ Richardson
Producer: Meredith Panicara
Art direction / design: Yoojin Seol
Animation: Yongmin Park, Xirui Liu, Yoojin Seol
Created at Laundry.
National Public Radio (NPR) is one of America’s biggest non-profit media organization. With smart home devices such as Google Home or Amazon Alexa, you could access all of NPR’s latest news and podcasts with a command.
To show this new feature, what if NPR were swirls of streaming content that each family member would experience differently?
Good news could inform, inspire, and embed compassion on listeners, and we wanted to show that the content of the news can change the room’s atmosphere.