Yoojin Seol


Art director designing and illustrating for

Brands Motion Experiences

Imagine

Work

Executive Creative Director: Tony Liu
Executive Producer: Monica Reimold
Producer: Cole Winokur
Art Director & Designer: Yoojin Seol
Cloth FX: Yoojin Seol, Alan Ng
Animation: Michelle Grepo, Michael Matzur

Made at Laundry.
SoFi Brand Illustration & Motion  

SoFi is a finance company with products and services that helps people get their money right. At Laundry, I worked on 3D designs that help elevate SoFi’s brand and visual identity. Keeping it bold, fresh, optimistic, in a totally own-able way to SoFi.

These designs were used in their website, app, social media, and marketing emails.








Celebrate paying off loans 




and invest in your future



while being part of a community!


All images and videos on this site may not be used for AI training or generation.