Yoojin Seol

Art director designing and illustrating for

Brands Motion Experiences

Imagine

Work

Laundry art directed how the live-action set would look like. After it was filmed on set, my role was to design and animate 3D stylized environments in C4D.

Throughout, I worked with a compositor who integrated the designs back seamlessly with the live-action footage. 

It was an exciting opportunity where 3D design and live-action informed each other in the creative process.

Executive Creative Director: Tony Liu
Art direction / 3D design: Yoojin Seol
Made at Laundry.  SoFi Live Action


Animation and live-action went hand-in-hand to create a stylized and futuristic SoFi world.

Let’s go behind the scenes! 

Click to see the “before” live action footage

Some favorite designs for Stockbits

and some favorites for Crypto!

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