Laundry art directed how the live-action set would look like. After it was filmed on set, my role was to design and animate 3D stylized environments in C4D.

Throughout, I worked with a compositor who integrated the designs back seamlessly with the live-action footage.

It was an exciting opportunity where 3D design and live-action informed each other in the creative process.

Executive Creative Director: Tony Liu
Art direction / 3D design: Yoojin Seol
Made at Laundry.

SoFi Live Action

Animation and live-action went hand-in-hand to create a stylized and futuristic SoFi world.

Let’s go behind the scenes!

Click to see the “before” live action footage

Some favorite designs for Stockbits

and some favorites for Crypto!

Yoojin Seol

Imagine

Work

Let’s go behind the scenes!

Some favorite designs for Stockbits

and some favorites for Crypto!