Throughout, I worked with a compositor who integrated the designs back seamlessly with the live-action footage.
It was an exciting opportunity where 3D design and live-action informed each other in the creative process.
Executive Creative Director: Tony Liu
Art direction / 3D design: Yoojin Seol
Made at Laundry.
Animation and live-action went hand-in-hand to create a stylized and futuristic SoFi world.
Let’s go behind the scenes!
Click to see the “before” live action footage