Role: Concept/Pitch, Designer

Used C4D, Octane & Photoshop.
Created at Laundry.

To celebrate T-mobile, we were asked to take the iconic “T” and transform it. Our goal was to evoke a smile, a delighted gasp, a spark — to make someone’s day a little better through a visually striking celebratory animations for T-Mobile.

Eventually these animations were displayed on NY Times SQ for New Years!

Design Explorations!

During this stage, the theme was quite open - just celebration!