Yoojin Seol


Art director designing and illustrating for

Brands Motion Experiences

Imagine

Work

Role: Concept/Pitch, Designer

Used C4D, Octane & Photoshop.
Created at Laundry.
T-Mobile

How can we create celebratory animations for T-mobile that sparks excitement?

Our team was asked to take the iconic pink “T” and transform it! Our goal was to evoke a smile, a delighted gasp, a spark — to make someone’s day a little better through a visually striking celebratory animations for T-Mobile.

Eventually these animations were displayed on NY Times Square for New Years!





Design Explorations!

During this stage, the theme was quite open - just celebration! 




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