Role: Concept/Pitch, Designer
Used C4D, Octane & Photoshop.
Created at Laundry.
T-Mobile
How can we create celebratory animations for T-mobile that sparks excitement?
Our team was asked to take the iconic pink “T” and transform it! Our goal was to evoke a smile, a delighted gasp, a spark — to make someone’s day a little better through a visually striking celebratory animations for T-Mobile.
Eventually these animations were displayed on NY Times Square for New Years!
Design Explorations!
During this stage, the theme was quite open - just celebration!